SELL MORE TICKETS
WITH LESS ADSPEND.
We help selected entertainment companies significantly increase their ticket sales through performance-driven digital marketing using Facebook, Google, and TikTok ads. This results in more revenue, a higher ROI on the overall marketing budget, and sold-out events
We got trust all over the place
More than 75 Mio. Tickets sold
What is your current ROI on your marketing spend? We take away the uncertainty by selling tickets online in a predictable and measurable way at scale with an average return of 5x.
The right strategy
A/B testing copies and creatives
Full tracking
5x
Ticket sales
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How does a collaboration with NYBA work?
Discover our expertise for yourself in a first virtual consultation.
Apply for collaboration
You request a free initial consultation on our website and answer a few questions about your company and your shows.
First preliminary meeting
We will call you personally to clarify the final details and prepare our appointment in the best possible way.
Virtual consultation
We will discuss your goals and the potential we see in a joint meeting. If all the key figures fit, we'll move on.
Long-term cooperation
If all prerequisites are met, we may take over the online ticket marketing for your company following our consultation
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WHY NYBA?
With NYBA, we bring clarity to marketing for entertainment companies. Out of home, print, radio, TV - which marketing activity brings the best return? Is the ROI even measured? We provide predictability and measurability in marketing. For over 10 years, we have invested hundreds of millions in online advertising, gaining crucial insights for marketing tickets and building an immense database of target groups. This enables us to achieve the best results in the market for our clients.
We have marketed thousands of events, festivals, circuses, concerts, shows and events in all niches and genres. We can address these target groups with precision: From “Metallica” to “Hey Duggee”.
In the last 10 years we have been able to generate learnings from over 100,000 campaigns. We therefore know instantly how the copywriting, creative, tracking, etc. must look for it to perform.
TikTok Ad Awards 2023
"Best Performance"
Over 20 million impressions and a 130x ROAS: these are the results of the TikTok Ads campaign for the Blue Man Group, which has now become the first official TikTok case study for live entertainment.
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The collaboration with NYBA was preceded by a pitch and a test phase in which various agencies competed against each other. From the very first pitch, we knew that NYBA would be our new partner. This feeling was confirmed by the convincing results from the test phase, in which NYBA was able to prevail by a large margin. NYBA has established itself as a relevant partner for Live Nation in the area of performance marketing. The young agency provides us with extensive expertise both with strategic issues and operational implementation and takes over the entire online marketing for our artists, family entertainment and festivals across all channels. Mr. Hetzenegger and his team use innovative ideas and perfectly coordinated campaigns to effectively achieve our goals and target groups and achieve an above-average performance with an average ROAS of 6. We are very happy with our decision and would like to thank NYBA for their excellent work. We are pleased to continue working with NYBA.
Katharina Wenisch
LIVE NATION
A ROI of 5-7x?
Start selling out events predictably.
