ABOUTÂ NYBA
We are the leading agency for live entertainment. Through creative marketing concepts and a data-driven approach, we achieve exceptional results for our clients, directly reflected in their ticket sales
What does NYBA stand for?
With creative marketing concepts and a data-driven approach, we achieve above-average results for our clients, which are directly reflected in their ticket sales numbers.
We pick up where others stop. We do Marketing & Sales.
Creativity and an affinity for numbers, combined with frequent A/B tests, enable us to scale significantly. When analyzing our clients' advertising accounts, we often see that the average agency runs a single campaign with two target groups, one graphic, and a maximum of two ad texts—an unoptimized setup that can run for months. At NYBA, we create a variety of campaigns with dozens of target groups, creatives, and ad texts almost daily. This allows us to test thousands of variants in a short time and guarantee the best performance, maximizing sales or customer inquiries at the lowest cost.The use of many different target groups, creatives, and ad texts generates a vast range of combinations. These combinations enable us to conduct extensive testing phases, yielding deep insights into the target groups. The insights and learnings gained allow us to optimize online marketing campaigns, increasing performance and achieving exceptional results for your company.
We develop new  Targetgroups and create new, future buyers for your company
In doing so, we not only reach people who have already interacted with your company or target your current customers and followers. We open up new target groups and create future buyers for your company by introducing new audiences early on and connecting them emotionally with your brand. We question and analyze the current status quo of your advertising efforts, uncovering inefficient concepts. Our aim is to build a long-term, highly efficient, cross-platform strategy that not only achieves excellent immediate results but also contributes significantly to the future of your company, enabling continuous growth for the coming decades
Christian
Finance and Accounting
Antonia
Senior
Media Buyer
Markus
Managing Director
Jona
Business Development
Martin
Senior
Media Buyer
Marlene
Project Management
Nico
Junior
Media Buyer
Phillip
Junior
Media Buyer
Joana
Junior
Media Buyer
Pablo
Happiness Manager